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I was not aware of findability and thought it was another term for SEO, but after reading Walter’s articles and some of the chapters in Building Findable Websites, I now understand its’ importance. I think the concepts and goals of findability are necessary to achieve a successful and well functioning website. Sand DuneWhether it’s a team of 20 or only 1, incorporating the functions of findability disciplines needs to be a requirement for everyone to add to their to-do list.

As stated in the article, Findability, Orphan of the Web Design Industry, by Walter, “Findability is as important as content”. Learning and applying these tactics seem necessary to ensure your site is found today.  Not only to find your site and its content, but share it with others in many ways, such as social media and email marketing.

The way to persuade or convince others to use findability tactics in their overall job description is to ask the question, “If you wrote a great manuscript or article and you or your readers couldn’t find it, what’s the point”? Having great content, a well designed website, beautiful graphics that no one can find seems like a waste of time. Considering the results, I don’t see much risk as to why you wouldn’t adapt findability principles.

When users can easily find your website and find the content they are looking for, this, as Mr. Walter states, is “Findability Bliss”.

Walter, A. (2008). Findability, orphan of the web design industry. Retrieved from


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