It is always a good idea to have someone do the work you don’t like or want to do, but it’s vital to ask these questions to know if you can handle someone stepping in on your behalf when it comes to digital marketing
Social media and online marketing tends to be more “personal” and intimate in its approach to be more engaging for your audience. Revealing your genuine personality can be tricky, but in the end that is what really makes the difference in obtaining a loyal following.
Sharing ideas, thoughts and yourself can be a little uncomfortable.
Ask these 5 simple questions and see if you’re ready to hand over the reins to a professional.
Are you open to giving free advice that does NOT sell your services?
You’re probably doing this in your daily work and you’re not even aware of it. The work that you do every day is so commonplace to you, you don’t even think of it in this context.
What if you wrote down some of your ideas, tips and tasks you do and present them in a way that helps your would-be and regular customers? Turn them into a handy guide, list, and template and present them as a useful way to help out others.
Your expertise is worthwhile and others will begin to see you not only as an authority in your field, but someone who cares about them and wants to help.
2. Are you willing to learn new ways of marketing that you may not know about?
The curious mind is an open mind.
Your customers and would-be customers are much more open and selective in their ingestion of content today. It may seem uncomfortable not knowing and learning new ways of marketing, but it can also be much more gratifying in the end. If you’re considering hiring a digital marketer, let loose of the reins and try out their suggestions and ideas. Wait and see before you decide it’s not what your customers want or like.
You won’t know if you’re not open.
3. How willing are you to being on video? If not, is there someone that is?
Video is becoming more and more popular than ever. Video posts have 135% greater organic reach than photo posts on Facebook and they are growing exponentially higher everyday. Of course, video posts should be engaging and tell a story, while still giving a genuine sense of you, your product and your brand. It doesn’t have to be a big production, but clear and easy to view, and needs incorporating into your digital marketing plan.
4. Are you a patient person?
This is a big one. Gone are the days of creating a postcard and “seeing” the customers flow into your place of business. It takes time, energy and consistency today.
Social media marketing is more about nurturing relationships and friendships and this takes time to fully develop. To build a rapport with customers and would-be customers takes… more… time.
If you want quick results, this is not the way.
If you want lasting results, give it some time.
To truly have an impact with your online marketing, I suggest planning 3 to 6 months before you see results.
5. Are you open to sharing the personal side of you and/or your business?
This can seem awkward, to begin, but people today want to see the real side of you and your business. What makes you tick? Why do you love being in the business you’re in? Show photos, behind the scenes and a day in the life, in a fun and engaging way.
If you answered yes to these questions, isn’t it time for digital marketing? If these questions give you a sense of what it takes to make a splash online, then consider incorporating them into your digital marketing. If you don’t have the time or the inclination, leave it to the professionals.