Starting with your goal and working backwards, consumer generated content is a must-have for great inbound marketing online.
Consumer generated content, (CGC) is an inexpensive marketing strategy that consists of two components: companies inviting customers to create material for a campaign,and responding to what consumers say about their products.
In order to engage and interact with your current and would-be customers, it’s a good idea to develop and implement CGC. Not only does it keep your brand and company fresh in the minds of your friends and customers, but implemented correctly, they’ll become your loyal and trusted base and spread the good word, on your product and/or services. If your efforts succeed, it can tip the scales to your company’s favor, and take on a life of its own.
One idea I came up with (below) is a contest for a home painting company. It starts where the customers and friends of the company post their photos of a room they would like to have repainted and a short reason why. It keeps the customer engaged while also providing valuable content to post on the website, blogs and social media platforms. These are just a few ideas to keep the company brand alive and buzzing with activity.
Consumer Generated Content Contest
The painting company, Two Ladies and a Paintbrush, wanted a contest highlighting their services while also transforming and refreshing the space to become a new, brighter and welcoming environment. The CGM initiative was a contest to see who deserves a change for the better and win a free 3 room painting makeover, compliments of Two Ladies and a Paintbrush.
Let’s see what you got!
We want to see your creative talents soar to new heights! Simply send us a photo or photos of a room in
your house or office that’s in desperate need of revitalization. Post it on our Face book or Pinterest
pages, and you’ll be automatically entered for a chance to win a 3 room color makeover! Two Ladies
and a Paintbrush wants you to be spoiled. We want you to relax, enjoy and let our professional staff take over.
What do you have to lose? Submit your photos with a quick note saying
why you feel you should win, and become the winner of the special attention you deserve. It’s that
simple, so start writing, snapping and posting away on our Face book or Pinterest sights now.
Win the new room of your dreams! Contest rules will apply.
Consumer Generated content can be a lot of fun if implemented strategically and planned out well. Give it a try or sign up for my help and let’s work on it together.