Creating a strategic marketing plan with little or no budget is just as important as one with an extensive budget in place. Of course, strategies must be created and developed to have goals to reach and strategies to get there.
The best strategy to start with is a fully functional and easy to navigate website. It is essential and the main purpose for being successful online. If your website is not fully functional and optimized all the other tools pale in comparison. Think of it like the foundation of your home. Build it strong from the ground up and you will thank yourself later.
Implementing social media such as Facebook, Twitter, LinkedIn, YouTube and/or whatever suits your brand, product and target market, are good for conversation and increasing brand awareness. To be used and relied upon for conversion is still up for debate. It can be done, but plan to spend time, ensuring you pick the correct social media for the product and/or service. It’s also crucial to learn all there is to know about the platform.
There are numerous experts in each field, I highly recommend, but to get started, one of my go-to experts is Kim Garst. A true digital media genius and genuinely a nice person. Kim will start you in the right direction.
As long as the goals are structured in a way that social media is included and leads to your website, they’re definitely on the list. Using free scheduling tools such as HootSuite or Buffer for posting and messaging also works.
To create email newsletters, a great tool to use is Mailchimp. Mailchimp has a free option for less than 2000 email subscribera. It’s a simple service to get started and they make you feel comfortable quick using their service.
Don’t forget to use images, videos and other visually stunning material.
Engaging content with visuals are key to attracting users to stop, look and visit your website. Another useful low-cost or free tool to use is Canva to create info graphics and images with text. I love Canva! It’s fun and gives your newsletters, blogs, social media content a great visual pop!
Although there is much more to each of these tools and platforms, it’s a good general road map to follow to get you started being visibly showing up online.