Think about the fleeting moments you experience each day — from a quiet moment with your child to a busy commute through the subway, among strangers. What will you share with us?
What’s behind door #1 or door #2?
Looking for architectural elements, I looked around the neighborhood, searching for an elements that reflected an earlier time. There are many buildings and shops built in the 1950’s in the area. I came across this old barbershop. When I walked around, I saw these two skinny doors and thought it was fascinating. The building has recently been sold and being remodeled to be a law office. There’s a story behind these twin doors.
This is bliss – true unbridled happiness and perfection. On any weekend day, sailing around makes life all better. It always helps clear my head, and the wind and sun is invited and welcome.
Creating a strategic marketing plan with little or no budget is just as important as one with an extensive budget in place. Of course, strategies must be created and developed to have goals to reach and strategies to get there.
The best strategy to start with is a fully functional and easy to navigate website. It is essential and the main purpose for being successful online. If your website is not fully functional and optimized all the other tools pale in comparison. Think of it like the foundation of your home. Build it strong from the ground up and you will thank yourself later.
- Social Media
Implementing social media such as Facebook, Twitter, LinkedIn, YouTube and/or whatever suits your brand, product and target market, are good for conversation and increasing brand awareness. To be used and relied upon for conversion is still up for debate. It can be done, but plan to spend time, ensuring you pick the correct social media for the product and/or service. It’s also crucial to learn all there is to know about the platform.
There are numerous experts in each field, I highly recommend, but to get started, one of my go-to experts is Kim Garst. A true digital media genius and genuinely a nice person. Kim will start you in the right direction.
As long as the goals are structured in a way that social media is included and leads to your website, they’re definitely on the list. Using free scheduling tools such as HootSuite or Buffer for posting and messaging also works.
To create email newsletters, a great tool to use is Mailchimp. Mailchimp has a free option for less than 2000 email subscribera. It’s a simple service to get started and they make you feel comfortable quick using their service.
- Visual Content
Don’t forget to use images, videos and other visually stunning material.
Engaging content with visuals are key to attracting users to stop, look and visit your website. Another useful low-cost or free tool to use is Canva to create info graphics and images with text. I love Canva! It’s fun and gives your newsletters, blogs, social media content a great visual pop!
Although there is much more to each of these tools and platforms, it’s a good general road map to follow to get you started being visibly showing up online.
Michael and Jane were the type of couple everyone in their circle of friends wanted to be. Michael was handy, helpful, kind and friendly. They made a good pair. Jane had a huge heart and loved every type of animal, sometimes even more than people and couldn’t turn away a dog or cat in distress.
One day after work, Michael didn’t return home and Jane become concerned. He was always dependable. When she called his cell and it was turned off, even more worry fell over her. Then the tragic news came. While sitting in her garden, the police arrived telling her Michael was in a horrible car accident and didn’t survive.
Bereft with sadness and overwhelming grief, it was difficult for Jane to move on. She had her animals which gave her some sense of comfort, but knew she has to do more. Her family and friends encouraged her in ways that helped, but there was still something missing.
One day a few months later, she decided it was time to start a business and pour her energies into something fulfilling. She wanted to give back and start a business of her own, but how, where, when? It was overwhelming and found the hardest part was the beginning.
She heard about SCORE from friends, so she went online to learn more. Once arriving on the website, she decided to enroll in a workshop and sign up for a mentor. It couldn’t hurt. It would give her an avenue to channel her energies towards new possibilities and opportunities.
Jane enrolled in “Simple Steps to Owning Your Business” and also signed up for a mentor. Both were free, so away she went.
Her mentor was Kathleen and she liked her right away. Her professional advice and knowledge was extremely benficial and encouraging. They began to meet once a week, and the dream of owning her own business became a reality.
Jane’s Pet Care and Lodge has now been in business since September 2010. It is a busy place and has grown from its’ inception as a small storefront into a place located on two acres. Jane’s Pet Care and Lodge is now in expanding to a second location 50 miles away.
“The growth has been incredible and the people and animals I work with everyday is a dream come true” Without the advice and support of SCORE and my mentor Kathleen, there is no way I would be here today”.
It’s stories like these, that make the work of SCORE important every single day.