Whether it’s the launch of a product, service or event, a marketing campaign is the cohesive plan created to communicate to the customer that ties the elements together. The elements may include, but not limited to, social media, print, radio, e-mail newsletters, public relations activities, advertising, and blogs all working in tandem to clearly communicate the brand to potential and existing customers.
Advantages to creating a marketing campaign
- Creates a specific plan to follow
- Acts as a sort of ‘road map’ to your business goals
- Contains mile markers along to adjust when & where necessary
Without proper planning and strategic goals in place, there is nothing to measure and problematic to gauge whether or not the campaign is successful. The goal(s) and objectives must be thoroughly researched for an successful marketing campaign.
Once a marketing campaign is created, it establishes a plan to follow. Of course as in life, things don’t always go according to plan, but there will be opportunities along the way to revise and measure objectives. Without a well-organized plan, you won’t know where you’re going and it’s the main reason why a well-defined campaign is important.
A successful and effective campaign can be painstaking to create and develop. It takes detailed research, knowledge and a timeline in order to put it all together cohesively. To create goals, tactics, timelines and budgets can be overwhelming. It can appear to be easier just to book an ad or start blogging and posting your ideas and see what happens. Small businesses tackling marketing this way will wonder why the ‘plan’ isn’t working. When in reality, there is no plan in place. This is where results-oriented professional Internet Marketing consultants come into play.
Yes, creating a marketing plan can seem difficult and intimidating. Writing down goals and working with an integrated plan is scary and for many may be considered ‘too much work’. It’s just easier to do it on the fly and hope things work out. This is a recipe for an enormous amount of wasted time and effort without any measurable results.
This is where I come in. I create really effective marketing campaigns for you.
The reality is fear of writing goals and creating a plan of action can seem insurmountable, although it’s the only method to achieve goals and dreams. It’s stressful, challenging, exciting, difficult, and rewarding all at the same time.